South of Here Wines dares to step outside the box and explore the roads that are less travelled. Crafting solely with emerging climate appropriate varieties. Working with the landscape of the Clare Valley to ensure they leave as little imprint as possible.

Each label design embraces the slower paced approach to life while capturing the essence and carefree wind in your hair feel of a road trip on the open road. The Australian wine industry has seen a demographic shift of wine drinkers over the last few years. Shifting to a younger audience in search of authentic experiences and connections with wineries in place of prestige and awards.

Creating a brand identity in line with South of Here’s values, goals and audience allows for generational loyalty and real connection with not only the brand but the market as well.